Tools
Free SEO tools we use on our own campaigns
Most of these started as internal shortcuts. We tidied them up, put them on a page, and left the roof off: no account, no email wall, no "3 free checks per month". Pick one and use it.
Backlink tools
Authority, gaps, prospects and link risk.
DA / DR Checker
Check any domain's Ahrefs Domain Rating and our own DA score side by side. Real DR data, free, no signup. The DA score is our index, not Moz.
1 free lookup and 1 free Ahrefs call. Both cached for 6 hours.Backlink Snapshot
See which domains link to a competitor, how strong they are, and how much of it is real editorial versus profiles and site builders.
1 free lookup. Cached for a day.Backlink Gap
Compare two domains and get the link sources your competitor has that you don't. Ranked by strength, exportable as CSV, free.
2 free lookups. Both cached for a day.Prospect Finder
Turn a competitor's backlinks into a list you can pitch. Platforms and link farms removed, a pitch angle per domain, CSV export included.
1 free lookup. Cached for a day.Link Risk Scan
Scan a site's linkers for spam patterns: abused TLDs, junk keywords, directory scale outbound links. Every flag shows its reason.
1 free lookup. Cached for a day.On-page and technical
Links, alt text, markup and snippets.
Snippet Preview
See how your title and meta description would look in Google, on desktop and mobile. Shows exactly where the text gets cut. No signup.
Runs in your browser. Nothing is sent anywhere.Broken Link Checker
Give us a page URL and we'll test every link on it, then split the results into dead, blocked and fine. No signup, nothing stored.
No API. Fetches the page and its links directly.Alt Text Checker
Check every image on a page for missing, empty or lazy alt text. You get the file name and the fix. Free, no account needed.
No API. Reads the page directly.JSON-LD Validator
Paste a URL and we'll parse every JSON-LD block on the page, flag broken syntax, and list the fields Google expects for that type.
No API. Reads the page directly.Content and outreach
What a competitor covers, and the email that follows.
Outreach Emails
Get three outreach emails from a site, a topic and an angle: a main version, a short one, and a follow up. Copy, edit, send.
No API. Nothing is stored.Content Gap
Compare your page with a competitor's and see the words and phrases they use that you don't, ranked by how often they show up.
No API. Both pages are fetched directly.Local SEO
Directories, in the order worth doing.
Some of these numbers are sampled
Backlink data comes from a free open index. It is good enough to compare two sites or find a gap, but it is not a census of the web. Three things follow from that:
- A domain missing from a result does not mean the link isn't there.
- You get linking domains, not individual links. No anchors, no follow status.
- DR comes from Ahrefs. The DA score comes from BacklinkMCP's free index, so it is not Moz DA and won't match it.
What we left out
Better eleven tools that work than fifteen where four quietly guess.
- Keyword gap analysis. It needs paid rank tracking to say anything true.
- Anchor text analysis. No free index gives us anchors.
- Link velocity. That needs history we haven't collected yet.
If we build any of them later, we'll say what powers the data. Until then they stay off the page.